Poster and insole design for the SNS x Reebok The Pump 25th anniversary shoe, “The Blacklight”.
Text from Sneakersnstuff.com:
“In 2009, we were honored to celebrate the 20th anniversary of Reebok The Pump. Reebok flew us in to Boston, where we teamed up with what later became the original Certified Network and worked out our tribute for the Pump 20th Anniversary. How time flies. Here we are 5 years later, and still very proud and honored to be part of the Pump 25th year anniversary.
The Sneakersnstuff x Reebok The Pump is inspired by classic blacklight posters. Blacklight posters are printed in fluorescent colors that really pops out when you flashed a black light at them. On an original blacklight poster the black color is printed in flock that gives a smooth velvet feeling. So we went to our friend, the very talented artist Mander (Martin Ander), and asked if he could illustrate a poster inspired by old posters like that for us. As always, he delivered!
The upper of the Sneakersnstuff x Reebok The Pump is made of perforated suede, to give that velvety feeling and it is backed up by neon colors, making the shoe shift just a little bit in different nuances when you move them around. Subtle SNS branding on the heel, and footbeds printed with the artwork that Mander made for the poster. Hints of neon under the outsole, and besides the black laces that they come with we have two more sets of laces included in the pack.
For the release we have produced a fluorescent 7 color screenprinted original poster, each and every one of them signed by Mander. The poster will be given away to everyone that buys the shoes instore in Stockholm and London.
Happy 25th Birthday Reebok The Pump!”